The Pop-Tarts Bowl has some company in the headline-generating college football postseason games with culinary connections.

Confirmed the Cheez-It Citrus Bowl will live up to its name.

While the winning players and coaches of the Cheez-It Citrus Bowl get to snack on the baked crackers, the Texas Longhorns ...

Cheez-It’s Cheez Wheelz is revving up game-day excitement, rolling into Athens, Georgia, for a high-stakes SEC showdown between the No. 11 University of Georgia Bulldogs and the No. 6 Tennessee ...

It’s no surprise that Cheez-It wants college football fans “feelin’ the cheeziest” and snacking on its signature crackers throughout the season, but the brand’s sponsorship of the December 31 Cheez-It ...

I walked into Walmart on Tuesday afternoon and picked up new bottles of Lactaid and Pepto Bismol. I knew I’d need both after seeing the Pop-Tarts Bowl tasting menu, which featured an obscene amount of ...

Much like many of Taco Bell‘s menu items, the idea of shoving a giant Cheez-It into food is a lot better than the reality. The picture looks great — fresh and crisp. But the actual item you order is ...

Tim Newcomb is an award-winning journalist who has traveled the world covering a variety of topics. He’s been a regular contributor for TIME, Sports Illustrated, Popular Mechanics, Wired, New York ...