Digital video now dominates TV ad spending, shifting marketers' focus from channel selection to targeting, measurement, and ...

Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% and 43% the prior year, a ...

Despite strong spending across all formats, demands for more transparency and differences between how large and small buyers see the market are shaping buyer strategies and actions.

Digital video ad spend is becoming more performance-driven. Business outcomes – tangible metrics like sales, store visits, leads and website actions – are now the most important KPI for determining ...

Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report. The first part reported that ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent increase in 2023 and a 21 per cent hike in ...

NEW YORK, May 5, 2026 /PRNewswire/ -- U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year - nearly 20% faster than the total ad market - according to IAB, ...

Statista Consumer Insights reports show there is a significant change in the way advertising impacts Generation Z and ...