Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...

Sign up to receive reminders about deadlines, tips on entering, recommendations on categories and more. Awarding the strategy that has most effectively enhanced ...

While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...

Nick Norwitz graduated from Harvard Medical School last May. By January, he had already grown his paying Substack subscribers nearly 500 percent, taking the total to 5,200, while registered readers ...

Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...

The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets. The team behind figuring out how to use AI to ...

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft ...

The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and ...

Nike’s turn away from its performance-led marketing strategy looks like it’s getting the 61-year-old company back on track. The brand’s latest quarterly earnings report showed a mixed financial ...