SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. announced today the expansion of its global Denizen™ from Levi’s ® brand. Launched initially in Asia in 2010, Denizen™ brand jeanswear will be sold ...

Looking for jeans that fall somewhere between “mom jeans” and juniors? Totally Shaping Denizen bootcut and skinny jeans could be the winning combination of stretch and mid-rise at a price so ...

Trusty old Levi’s Signature just got younger and trendier!/ Enter dENiZEN™, a brand that is made for different shapes with the perfect fit for every kind of figure. The good news is, Bollywood’s very ...

For Levi Strauss & Co. in India, Denizen is not just any other launch. This is the first time in Levis’ history that a brand has not been launched in the US, and better still, amongst the chosen ...

The campaign, ‘Change It Up,’ was created to elevate the Denizen brand’s visibility with its primary audience worldwide. To do this, Heat tapped into the themes of optimism and connection, two values ...

Levi Strauss & Co has launched its new brand Denizen replacing its successful brand Signature. Denizen is next in the evolution of Signature, be it in terms of product, retail or marketing. It aims to ...

US denim firm Levi’s has launched its latest jeans brand, Denizen, in the emerging Chinese retail market. It is the first time a Levi brand has made a global debut outside the US, and signals the ...

FASHION CONSCIENCE. In 2011, Levi’s introduced the Water<Less jeans collection, a range that reduces up to 96 per cent of the water used in the finishing process. It’s a step that gives its jeans its ...

Simply sign up to the US & Canadian companies myFT Digest -- delivered directly to your inbox. Levi Strauss, the maker of Levi’s jeans, is to bring a brand of jeans that it nurtured in China back to ...

Tod Gimbel, head of corporate affairs at Levi Strauss Asia-Pacific division, said Denizen10 is not part of the official marketing plan. The ten un-paid bloggers are meant to represents Denizen's ...

Levi’s Signature will now be called Denizen and a new TVC featuring Imran Khan and Monica Dogra is on air and on social media to let people know about the change. WATCH the TVC (story continues below) ...

“This is the birth of a new history for Levi Strauss & Co in Asia,” said Aaron Boey, president of Levi Strauss' Asia Pacific division. The brand name is a combination of the words ‘denim’ and ‘zen’.