Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

New first name and last name data shows which names in the U.S. are the most popular and which aren’t anymore.

Within Christianity, religious switching has affected the two largest subgroups, Catholicism and Protestantism, differently. Majorities in Brazil, Colombia and Peru want leaders who stand up for their ...

The U.S. Equal Employment Opportunity Commission (EEOC) requires certain private employers and federal contractors to submit and certify reports concerning their workforce demographic data. This data ...

Demographics, for a moment in the 1970s and ’80s, had an A.I.-like applied business and strategic buzz factor. “Demographics is destiny” emerged as a system of beliefs, and as a relatively young ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...