Dara Michelle has been named executive vp and head of marketing at Def Jam Recordings, the label announced today. By Chris Eggertsen Dara Michelle has been named executive vp and head of marketing at ...

Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

The Island Def Jam Music Group today announced that Akinah Rahmaan has been named Vice President of Marketing. In her new position, Rahmaan will be responsible for directing marketing campaigns for… ...

Add Yahoo as a preferred source to see more of our stories on Google. Lena Franklin has been named vice president of marketing, Def Jam Recordings, it was announced Thursday by Jeff Harleston, interim ...

Grassroots marketing, sometimes known as guerilla marketing, starts from the ground up. Instead of launching a message you hope will appeal to many people, you target your efforts to a small group and ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker Herren - ...

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...