Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

Datorama, the Salesforce marketing analytics platform, launched an app marketplace Thursday where companies can list new automated data products. AT&T’s Xandr ad unit has one app in the marketplace at ...

NEW YORK, NY--(Marketwired - Apr 7, 2016) - Datorama, a marketing analytics innovator, today announced that the world's first data-agnostic marketing integration engine has been certified to ISO27001, ...

About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. It's also introducing new developer tools and "activation ...

As the pressure increases for marketers to prove the impact of their initiatives on their company’s bottom line, so does their need for a more thorough view of how their campaigns, events, and content ...

Building on its August 2018 acquisition of Datorama, Salesforce.com today announced three new Datorama Marketing Cloud connectors. The connectors—for Social Studio, Email Studio, and Mobile Studio—are ...

AI-Powered Marketing Intelligence Platform Dataroma has been acquired by Salesforce. The terms of the transactions were not disclosed but parties close to the transaction indicate that the deal is for ...

There are two problems facing marketers today. First, there’s more data than ever before. Second, it’s changing quickly, with different types of data, including social mobile and video. It can be ...

A look back at the week in customer and digital experience news and information. Salesforce this week signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing ...