The first time synthetic data was used to mimic real-world data was in 1993 by Donald Rubin. He created data that was statistically like genuine data, but without the risk of privacy compromise. With ...

In 2026, data leaders must focus on enhancing data foundations rather than feature expansion. That means prioritizing data ...

Organizations addressing data quality issues as a strategic operation are positioned to adapt to latest trends and scale their businesses ...

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to ...

It’s no surprise to anyone who works with data—it’s messy. In every industry and every business, there are data anomalies and issues that can impact the story data tells. If we have any hope of ...

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: Despite differences in methodology and audience, a ...

Economists on Thursday warned that a big drop in November inflation had more to do with data challenges caused by the government shutdown than with actual changes in the economy. Unfortunately, those ...