Why rebrand Dannon Greek yogurt as Dannon Oikos Greek? While the product's formula isn't being changed, with new branding -- or at least new primary branding -- new packaging and new marketing, it's ...

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--The Dannon Company announced today that its popular Dannon Oikos Greek yogurt brand will again advertise in the Super Bowl, scheduled for February 2, 2014. “Dannon ...

• Dannon Oikos rebranding social media campaign used product sampling and word-of-mouth to create a buzz in the blogosphere. • An innovative approach allowed Dannon to reach out to bloggers in person ...

Looking to get more men to consume yogurt, Dannon is launching a new line, Oikos Triple Zero, and backing it with a multimillion-dollar ad campaign starring Carolina Panthers quarterback Cam Newton.

The entire 'Full House' reunion commercial for Dannon Oikos greek yogurt, set to air during the 2014 Super Bowl, has leaked -- and it's nothing like the teaser that landed ahead of the ...

Dannon is attempting to revitalize the Greek yogurt category with a new high-protein Greek yogurt sweetened with stevia “that appeals equally to both men and women”. Each 5.3oz pot of Oikos Triple ...

Super Bowl coverage: XLVIII odds and lines | Expert picks| Latest news There's no better commercial vehicle than nostalgia and Dannon is bringing a full-flavor style to their Super Bowl ad, featuring ...

SavingStar.com is now offering a weekly Friday Freebie e-coupon! Today you can activate an e-coupon for 100% cash back when you buy a Dannon Oikos Greek yogurt, 5.3 oz! Check back every Friday for a ...

Carlie C's has a new freebie available each Friday through their Digital coupons. This week, you can score a FREE Dannon Oikos yogurt drink, 7 oz! Read on for the details. Carlie C's has a new freebie ...

Yogurt maker Dannon said Thursday that it’s splitting with Carolina Panthers quarterback over “sexist” comments he made Wednesday to a Charlotte Observer reporter. Gatorade, another one of Newton’s ...

Fresh off his first playoff win, Carolina Panthers quarterback Cam Newton is facing his next big challenge: selling Dannon’s “brogurt.” In his latest endorsement deal, Newton is tasked with attracting ...

WHITE PLAINS, N.Y. — Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI. The company said its new Dannon Oikos Greek yogurt ad is part of a ...