Artificial intelligence’s ability to speed up mundane tasks, bring ideas to life faster and drive down costs is a dream for advertisers under pressure to save money while producing exponential pieces ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

As marketing gets more challenging and talent churn accelerates, agency selection takes on more urgency. The conventional approach -- picking agencies for the moment in reaction to leadership or ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. The AI boom has been defined by unprecedented innovation across nearly every sector. From ...

The income structures within advertising agencies have shifted dramatically over the last century, with generative AI poised to disrupt them once more. This analysis traces the historical evolution of ...