Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

Two weeks ago, I began to answer the question, What is a business model and why do I need one? A business model allows you to visualize your business and its interrelationships on a single “canvas.” ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

Acumen's Growth Accelerator™ service offers the tools, methodology, and expert team needed to help businesses with diverse product or service offerings develop a strategic roadmap for sustainable ...

Brands chasing growth through new segments often alienate their most loyal customers. Here’s how to manage segment conflict before it breaks your brand. Segment conflicts matter. Customer segments ...

In celebration of its 160th anniversary, HSBC has collaborated with its media partner OMG and subsidiary creative and content division, Fuse, to unveil a video showcasing how the bank connects with ...