Discover how user journey analysis helps identify pain points, optimize experiences, and improve conversion rates by mapping user behavior across all touchpoints.

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

A 2019 Gartner survey reported that 82% of organizations had created customer journey maps. That figure is probably higher now. Customer journey is a term tossed about as liberally as confetti at a ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Map one buyer persona at a time, develop personas based on real data and other tips to make sure your customer journey maps stand the test of time. Customer journey maps are a critical tool for ...

Just how important is it that businesses understand how customers interact with or feel about them, or be able to identify the "moments that matter" in customer interactions? Well, without that ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

Opinions expressed by Entrepreneur contributors are their own. Sometimes, blazing your own trail is the easiest way to get lost — just ask Shyp. Though the startup aimed to disrupt the shipping ...

Dana Miranda is a Certified Educator in Personal Finance, creator of the Healthy Rich newsletter and author of You Don't Need a Budget: Stop Worrying about Debt, Spend without Shame, and Manage Money ...

The process of journey mapping is powerful. It gives you an understanding of your customers' journey. What brought them to you. What motivates them. What scares them. And how your organization can ...

Opinions expressed by Entrepreneur contributors are their own. We’re entering an age where businesses are all about the customer. Companies are noticing they must treat users like royalty through ...

Marketing has always been about connecting the dots between buyers and sellers, but over the years, the game has arguably grown more complex. The introduction of technology and data to the marketing ...