Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Salesforce has launched a tool that lets its customers connect other companies’ AI agents with their Salesforce data, an executive said on LinkedIn. The tool, known as a hosted Model Context Protocol ...

Product teams have a data problem.  You might also like Volvo U.S. Sales Slide 32% as Lineup Shift Backfires Nissan Reveals ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Most companies use different vendors to run different parts of their business, such as customer management, finances, payroll and social media. To do this, they share access to customer data with ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

The future of customer data strategy is moving beyond traditional CDPs toward composable, AI-driven architectures with ...

CRMs, analytics platforms, cloud applications, legacy infrastructure and internal data stores—each built at a different time ...