LiMu, the spokes-emu for Liberty Mutual Insurance Company, is a real bird, but not everything you see is real. The firm responsible for the commercials says it films many different emus, then uses ...

Question: Is the emu in that insurance commercial real or CGI? Answer: The “LiMu Emu,” featured in ads for Liberty Mutual Insurance, has been a big hit for the company, which has gotten requests for ...

It took me quite a long time for it to suddenly dawn on me that the emu in the Liberty Mutual Insurance commercials is supposed to rhyme with “LiMu,” a shorthand version of Liberty Mutual whose ...

It’s one of the odder campaigns to hit television in recent memory, but it is memorable. The “LiMu Emu and Doug” efforts from Liberty Mutual Insurance put it on the map in one of the most competitive ...