Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Packaging design sits within a regulatory framework that controls material choice, required information, and environmental ...

As brands compete across physical shelves, direct-to-consumer platforms, and third-party marketplaces, packaging often becomes the most ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

Every visual element on a pack, from icons and imagery to typography and colour cues, has legal implications that extend beyond branding.

Packaging design offers the chance to engage your audience with a unique tone of voice that belongs only to your brand. So why do so many brands miss the opportunity with dull copy, asks Pond Design’s ...

CLEVELAND, Ohio — Fizz Creative has been named a finalist for the 2025 Pentawards for its packaging and design work for Mugsy, a locally-made mug cake brand. Fizz was selected to be on the shortlist ...

In the wake of a dire new report from the IPCC emphasising the human impact on the planet, CR delves into the complexities of sustainable packaging design To the casual observer, plastic packaging is ...