Content pillars define your niche, guide and speed up your content creation process and ensure that your content is more strategic. I used to post content on a whim whenever I had an idea. The problem ...

Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission driven startup companies. For businesses and brands, content creation has always been pivotal due to ...

Social media content is becoming homogenized. To stand out, embrace your unique perspective. ChatGPT can help. Prompts can analyze audience fears and desires, generate impactful hooks, amplify your ...

Customer loyalty is crucial for the success of any company, and one effective way to build it is through creating engaging content that resonates with customers. Content can be delivered through a ...

It was in 2010 that Camila Coelho uploaded her first YouTube video. “My first, first video was so bad,” said the 34-year-old, pregnant with her first child. “It had such yellow lighting. I had no idea ...

Today’s consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Additionally, they have become immune to ...

While being extremely valuable to business success, B2B content is also extremely challenging for marketers to execute properly. The problem is twofold: Targeting. Unlike B2C content where you usually ...

Fuzzy goals, unclear audiences, missing calls to action: just a few reasons your content efforts are failing to deliver. Here's how to turn that around. Organizations keep falling into the trap with ...

When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks. ChatGPT is top of mind for many people in the content creation ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

The word “engaging” is one that’s thrown around in the SEO space quite a bit, especially when referring to content. Every SEO professional understands the need to create engaging, SEO-friendly content ...

Every end goal can call for a different kind of content. For example, you might need content that’s designed to move people closer to a sale, make you more memorable (branding), or help you maintain ...