Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

FIRST ON FOX: Cracker Barrel confirmed it had removed the Pride section from its website and claimed it made changes to its business resource groups, in a statement obtained exclusively by Fox News ...

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...

Cracker Barrel co-founder Tommy Lowe is speaking out against the company’s current leadership, accusing its CEO of being out of touch with the Southern-country themed chain’s loyal customer base. In ...

For marketers, a lot is being said about the Cracker Barrel rebranding fiasco. The restaurant chain is the latest brand to be criticized by its customer base over changes to its logo and offering ...

Sales at Cracker Barrel Old Country Store took a hit from the political firestorm that emerged after the chain updated its logo, underscoring the real-life business impact of social media outrage ...

The Cracker Barrel Old Country Store Inc. (NASDAQ: CBRL) has decreased by more than 10% over the last five days, with a closing price near $55 (as of this writing). The decline followed management's ...

Cracker Barrel recently reported fourth-quarter financial results that saw revenue up 4.4% year-over-year, comparable restaurant sales up 5.8% year-over-year and figures that beat analyst estimates.