This year we saw some major changes to several Big Pharmas’ names, logos and corporate branding and alongside this a slew of biotechs decided to change their names completely. Can we expect this to ...

I make no bones about my view on the importance of a corporate brand. Experience, observation and the reality of accounting all attest to the value of corporate brand, a topic I wrote about previously ...

Businesses today want promotional apparel that balances style, function, and brand impact. Our 2026 collection delivers ...

Branding is a critical aspect of any company's success, and it's even more important for companies seeking to differentiate themselves from competitors—and scale. It's your first impression. It's your ...

The branding of a company is the first thing that a client or customer will come across when seeking services. It may be in an advert, it may be on a letter or a website, it might be on a shopping bag ...

There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership.

Opinions expressed by Entrepreneur contributors are their own. Look at many B2B companies today, and you’ll find they often do a much better job of marketing product brands than expressing the virtues ...

In the ever-evolving landscape of veteran support, corporate brand activations are redefining what it means to empower veterans, moving beyond one-time gestures to meaningful, sustained engagement.

Mario Armond Zamparelli and his family have roots from San Marino to La Cañada Flintridge. But it is the late artist’s work that is known to have transcended geography. And now, people have a chance ...

Belden Inc. revealed a new corporate brand identity that underscores the company’s transformation to a comprehensive network and data infrastructure solutions provider. These solutions play a pivotal ...

The refusal of five Tampa Bay Rays to wear the Pride flag should raise questions about strategies in the struggle for LGBTQ rights. At the 16th annual Tampa Bay Rays Pride Night, five players refused ...