Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Among the 95% of marketers using AI, adoption is deep: 74% say they depend on the technology or use it regularly. Copywriting and written content dominate as the top use case (79%), followed by ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

On most mornings inside Delhi’s advertising agencies, the first draft of a campaign no longer comes from a copywriter hunched ...