Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

The 2025 Chief Marketing Officer Survey from the Legal Marketing Association and Above the Law takes the pulse of nearly 100 legal marketing and business development leaders across firms of all sizes.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Compete harder and ...

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...

Press Advantage, a leading press release distribution service, today highlighted the growing trend of ecommerce companies leveraging public relations campaigns to significantly increase their organic ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...

I recently had the distinct pleasure of hosting Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications), two marketing and communications professionals with decades ...

Many people see PR as a form of marketing that’s designed to increase brand visibility for the explicit purpose of attracting more customers. But PR is much more complicated and useful than that; the ...

Public relations is only one component of a robust marketing communications strategy. In addition to press releases, it's essential to share your news through various channels, including advertising, ...

Kara Taylor is Executive Vice President of Marketing at ATTOM Data Solutions, where she oversees marketing, creative and public relations. In 2020, the amount of global online content consumption ...