Consumer decision making is fundamentally shaped by the knowledge individuals hold about products, services and the market context in which choices occur. Knowledge can be divided into objective ...

The revamped J.D. Power 2021 Mobility Confidence Index (MCI) Study found that consumers are currently suffering from a lack of accurate knowledge about self-driving technology as education on the ...

This 2-day workshop explored the current state of knowledge regarding the role of communications and marketing on consumer knowledge, skills, and behavior, specifically related to how commercial and ...

Radnor, Pa., June 3, 2024- Annuity sales are surging to record levels in the U.S. In Q1 2024, total U.S. annuity sales were $113.5 billion in the first quarter of 2024 — the highest first quarter ...

Forbes contributors publish independent expert analyses and insights. Joshua Cohen is a Boston-based writer who covers health policy. Some of you may remember home economics classes, now called family ...

A study investigating factors that could encourage or inhibit the adoption of solar among home-owning Saudi consumers says that a lack of consumer knowledge is “the major obstacle” to further ...

Chain restaurant operators must understand consumer motivation for dining out, rather than observing what customers like to order, to continue post-recession sales momentum, a Technomic presentation ...

This activity was supported by contracts between the National Academy of Sciences and the National Institutes of Health (HHSN26300002); the U.S. Department of Agriculture (59-1235-2-114, ...