Marketing communication enables a small business to develop avenues for reaching out and interacting with customers. Maintaining a communication connection creates an avenue for promoting products and ...

The data on reputational risk is stark and should be a wake-up call for every CEO and investor relations (IR) professional.

According to Harvard Business Research, 64% of consumers say that when they connect with a brand, it’s generally because of a shared value. Now, because of that, it’s not surprising that 70% of CMOs ...

CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Let’s talk company purpose and what it means to put it into practice.

A recent Red Havas sponsored roundtable gathered PR leaders to discuss how the past few years have changed the game and given them more responsibility. Top row (L-R): Elizabeth Fishman, Clarkson Hine, ...

With Zacharia James and Rishi Seth coming on board, Girish Balachandran outlines the agency’s next phase of growth ...