The once vibrant colour cosmetics category is now seemingly muted, tasking beauty giants to come up with a turnaround plan. “Makeup was one of the fastest-growing categories coming out of the pandemic ...

Mila Beauté’s cofounder and CEO, Sachin Chadha, shared how the company is making accessible and affordable colour cosmetics ...

E.l.f. Beauty just announced a definitive agreement to acquire disruptor skincare brand Naturium for $355 million in a combination cash and stock deal. Founded in 2019 by beauty journalist turned ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturiser, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

Makeup is like magic; it’s powerful, transformative, and even mood-enhancing. And with color-changing products, those who grew up loving mood rings can have their own adult version of something that ...

Makeup this month feels like a breath of fresh air. Maybe it’s the soft, lived-in finishes, the cheeky colour pops, or the effortless way these looks come together. Either way, we’re in love. This ...

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Colour blocking is huge news for spring and it's not just for your wardrobe! Beauty is embracing the trend too and as Marina Diamandis demonstrates in these pics taken for her role as the new face of ...