MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now show that emotions, mental shortcuts, and deeply human biases often influence ...

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

The author's favorite celebrities made smoking seem cool. Source: Public Domain/Wikimedia Commons Have you ever wanted to do something that you knew was bad for you? I once wanted to smoke cigarettes.

Conservatives who engage in political discussions online, especially via social media, are frequently discounted by their elitist counterparts with allegations of “cognitive dissonance.” Yet, what’s ...