Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began ...

Dr Pepper has passed Pepsi to become the number-two-selling soda in the United States.Pepsi has fallen into third place.Dr Pepper is trying to grow its brand by adding new flavors of its core product.

The saying "history repeats itself" has never rung truer for the soda industry than right now. Pepsi has decided to fully ...

Pepsi vs. Coca-Cola is a tale as old as time. The two brands constantly compete with new flavors, advertisements, and partnerships. When Coca-Cola’s Sprite discontinued its cranberry holiday flavor, ...

In the 1990s, a simple marketing contest called "Number Fever" promised Filipinos a chance to escape poverty. Instead, it ...

Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but they’re a distant number two, much as R.C. Cola is technically third in the ...

Sony is developing a film focused on Pepsi’s efforts to take down dominant Atlanta-based Coca-Cola in the 1980s with producers Judd Apatow and Steven Spielberg attached to the project, according to ...

Increasingly, the Pepsi v. Coke cola fight is raging within the social media space, as well as in factories and between brands in stores. But who is delivering that Facebook knockout? OK, we’re ...

Costco’s decision to switch from Pepsi to Coca-Cola became a viral conversation when the membership warehouse club announced it was making the swap from one carbonated soft drink to the other. Members ...

To the surprise of absolutely no one, Hollywood appears to have taken the wrong lesson from Barbie's success (it only worked because there was an interesting creative vision behind it), and now we're ...

The number-three soda brand has also not been afraid to discontinue flavors. "And then there are the discontinued flavors such as Dark Berry, Diet Cherry Chocolate, Cherry Vanilla, and Vanilla Float.