It’s the kind of question that pops up at grocery store aisles: What’s the real difference between Diet Coke and Coke Zero?

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

The debate over whether Coca-Cola should use high-fructose corn syrup or cane sugar in its signature soda obscures an important fact: Consumers are increasingly looking for Coke with no sugar at all.

The Coca-Cola Company KO leaned further into its diversified brand portfolio in first-quarter 2025, spotlighting growth across low and no-calorie offerings like Coca-Cola Zero Sugar, which was a ...