Hotels are facing a marked increase in the cost of attracting direct bookings as global digital regulations become more ...

Hotel acquisition costs are rising as new privacy and fee-transparency regulations reshape digital marketing performance.

What Is Customer Acquisition Cost? CAC is the cost of acquiring a new customer for a business and typically includes marketing expenses to get a customer to complete a purchase for your product. These ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

SAN DIEGO & LONDON--(BUSINESS WIRE)--SimplicityDX, the edge commerce company, today announced a new research report, “The State of Social Media Advertising” which highlights the impact of Dark Social ...

What Is Customer Acquisition Cost (CAC)? While customer acquisition is the process of converting a potential buyer into an actual customer, customer acquisition cost (CAC) means the expenses that ...

After a difficult couple of years in the wake of the pandemic, Instacart's growth appears to be stabilizing/reaccelerating. Instacart's platform suffers from ...

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

MakeMyTrip has shown strong financial performance, with a 46.3% increase in operating profit and a 24.3% rise in gross bookings year-on-year. The company benefits from macroeconomic tailwinds in India ...

Treasure Global (TGL) announced the acquisition of Quarters Elite Advisory, a Malaysian financial advisory firm managing about $150M in client ...

The cost of customer acquisition is about more than what a brand pays to get someone to visit a website or download an app. Advertisers also need to bake engagement and retention into their CAC, says ...

Cost Per Acquisition measures the marketing efforts of a business by showing how much money is spent on average for acquiring a single customer. Cost per acquisition (CPA) is a metric for businesses ...