Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.

To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

Revenue from advertising in U.S. movie theaters grew just 5.8% last year, marking the slowest gain in the seven years that such statistics have been kept. By Paul Bond, The Associated Press Revenue ...

The Cinema Advertising Council unveiled its annual report today on exhibitors’ ad revenue timed to the start of CinemaCon, the National Association of Theatre Owners confab that runs through Thursday ...

Some 72% of those within the Gen Z age group category in the United States said humor boosts their receptivity to an advertisement, and 58% admit good music keeps their interest. While 56% said the ad ...

Consumers are more likely to consider and choose a brand when exposed to in-cinema advertising, a recent Impact Study found. TNS, an independent research company, surveyed about 2,000 consumers 16 to ...

CINEMA advertising increases consumer propensity to buy, said Australia's biggest cinema advertising company Val Morgan. It has released the results of a world-first research study which proves that ...

In a deal with media software company Strata, National CineMedia will allow agencies and marketers to buy cinema advertising in the TV spot marketplace for the first time. NCM, a national network of ...

Advertisers are moving more of their marketing dollars to the megaplex. Revenue from in-theater ads grew 12.7% to $658 million in the U.S. in 2010, according to the Cinema Advertising Council, which ...

Cinema advertising revenue grew by 12.7 percent in 2010, according to an annual report released Monday by the Cinema Advertising Council. The rise in pre-movie commercials comes despite a softening in ...

NEW YORK (Hollywood Reporter) - Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5 percent to $539.9 million in 2007. Sign up here. The latest data from the Cinema ...