The first John Lewis Christmas ad to use the Elton John classic Your Song – albeit covered here by Ellie Goulding – features a bunch of people going to extreme lengths to hide Christmas gifts from ...
In recent years the John Lewis Christmas advert has become as much a part of the festive season as tinsel, turkey and Santa. Last year, the retail giants gave us a change of pace with their festive ...
University of Westminster provides funding as a member of The Conversation UK. This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, ...