Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and ...

Consumer product goods (CPGs) companies have begun to see measurable increases for in-store sales from online advertising as attribution technology gets better at tracking back results. Chobani ...

Greek yogurt brand Chobani is rolling out the Love This Life campaign, which features short film-type ads throughout social media and leverages consumers? draw to narrative and emotional content to ...

NEW BERLIN, NY. — Chobani has named Thomas Ranese as its new chief marketing officer. Mr. Ranese brings experience with him from previous positions at Abbot, where he held senior marketing leadership ...

General Mills filed a lawsuit against Chobani following the release of its new #NoBadStuff ad campaign. A commercial for Chobani shows a woman examining a Yoplait Greek 100 and promptly throwing it ...

Yesterday, Greek yogurt titan Chobani decidedly lost the "war on science" that it accidentally started with a real-life hashtag campaign gone wrong. It all started with the phrase, "Nature got us to ...

Chobani is launching its biggest advertising push to date. The push will support its expansion into food categories beyond yogurt. The move comes on the heels of reports that the company is eyeing an ...

Chobani has established itself as a market leader in Greek yogurt. Chobani Greek Yogurt is known for blending quality ingredients with innovative flavors that are appealing to a wide range of ...