Samuel L. Jackson has been cast as the new face of Warburton’s - following in the footsteps of former stars such as George Clooney, Robert de Niro and Sylvester Stallone, who have all starred in ...

Add Yahoo as a preferred source to see more of our stories on Google. The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising ...

The Super Bowl celebrity trend is accelerating, as a growing number of brands bet their hefty Super Bowl ad buys on groups of stars. That’s a good thing – provided they play it right – according to a ...

This post was conceived by and co-written with Catherine Arrandale, Rose-Hulman class of 2026. Perhaps one of the most memorable commercials from the 2024 Super Bowl featured Chris Pratt and his ...

Celebrity endorsements in advertising aren't a new concept by any stretch and it's not uncommon for a well-known actor, musical artist, or sports star to tell you how much they appreciate a product ...

Tam AdEx recently unveiled its celebrity endorsement report for the year 2023. The results suggest that only 28% of television-advertised content received celebrity endorsements. This despite having ...

There are not only a record number of advertisers showing their Super Bowl ads early, but there are a heck of a lot of them using celebrities. Combine the two, and you can get an unscientific gauge of ...

Fake adverts featuring celebrities and public figures remain the most common type of scam adverts appearing online, according to new figures from the Advertising Standards Authority (ASA). Data from ...