It’s show time for the sporting goods manufacturer, which spent less than 2 percent of its marketing budget online last year. Up until a year ago, Adidas America looked at online advertising as ...

Add Yahoo as a preferred source to see more of our stories on Google. An eight-minute video depicting the killing of George Floyd, an unarmed black man, at the hands of a white police office in ...

The final qualifier for the World Cup was a must-win for the Japan national football team to earn a berth in the tournament. As an official sponsor and supplier, Adidas wanted to turn the game between ...

Adidas set to 'Unleash deadly' on the world in the form of its new Predator boots. The boots feature five 'lethal' zones—Drive, Sweet Spot, First Touch, Pass and Dribble—said to change the way real ...

This year’s RFID Journal LIVE! Europe conference and exhibition, to be held on Nov. 7 (with a day of testing on Nov. 6), at County Hall in the heart of London, England, will focus on educating end ...