CCM Hockey and Barbie have announced a new partnership focused on inclusion and representation and the participation numbers behind it are hard to ignore.
Toy giant Mattel, through its iconic Barbie brand, has partnered with CCM Hockey on a new apparel and hockey gear collection.
MONTREAL, March 10, 2026 /CNW/ – CCM Hockey, the leader in hockey equipment innovation, and Mattel Inc, leading global play and family entertainment company, today announce an all-new Barbie® x ...
The MarketWatch News Department was not involved in the creation of this content. MONTREAL, Jan. 27, 2026 /CNW/ - The Canadian Sport School Hockey League (CSSHL) is proud to announce a new multi-year ...
V.P. of CCM Hockey Catherine Ward on Barbie’s collaboration with CCM that hopes to make girls feel more included in the sport ...
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