It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

For a child, the prize at the bottom of a Cracker Jack box has been one of the greatest mysteries for over a century. Now, the traditional snack is getting a new look. After more than 125 years and 23 ...

What do you get in Cracker Jack? A QR code, apparently. The "Prize Inside" will no longer actually be inside the box, Frito-Lay has announced. Like so many other aspects of our lives, the prize will ...