Super Bowl LX will not only crown an NFL champion but also deliver a full day of live music. Fans will hear songs from rock, pop, R&B, and Latin music. Several stages will be used from pregame to halftime.

In 2020, Bad Bunny joined Shakira and Jennifer Lopez, who co-headlined the Super Bowl 54 halftime show in Miami. Considered the most streamed artist in the world, his 2022 record "Un Verabo Sin Ti" is Spotify's most listened to album of all time, exceeding 20 billion streams.

The Super Bowl halftime show has become one of the most watched and culturally iconic stages in live entertainment- now it’s time to find out what it really takes to make it happen. Marketing executive Bozoma Saint John joins Kristin Robinson on Billboard On The Record to pull back the curtain on the Super Bowl