Christine Benz: Dave, I sense that a lot of people who wear that market strategist cap at other firms are kind of top-down. They’re not necessarily leveraging the bottom-up research that you are. Do ...

To understand how the global economic ambitions of Bidenomics are going to play out, it is important to home in on its local dynamics. Earlier this year, I was in Columbus, Ohio, where Intel’s $20 ...

Companies need better ideas on how to effect change. And employees have a closer sense at the grass roots of the organization on where the leverage is. Give them a voice in innovation, build shared ...

One of the biggest challenges early-stage startup founders face is predicting and managing revenue growth. In most organizations, this looks like top-down forecasting and starts with determining the ...