Blue Chair Bay Rum by Kenny Chesney. Credit: Next Century Spirits. US group Next Century Spirits (NCS) has scooped up rum producer Blue Chair Bay Rum. The move, NCS said was “key” as it looks to grow ...

Next Century Spirits (NCS), a North Carolina-based distilled spirits company, has acquired Blue Chair Bay Rum, a move aimed at enhancing its footprint in the premium rum segment. This acquisition ...

Kenny Chesney knows exactly what to do "When the Sun Goes Down" — and he plans to bring along a bottle of his own Blue Chair Bay Rum. In honor of National Rum Day, and to commemorate his business ...