The “blind box” trend is where consumers purchase a mystery box, not knowing what’s inside, with the hopes of hitting it big.

If you've seen videos of people tearing into tiny toy packages online, or noticed teens obsessing over pastel-colored figurines at the mall, you've probably encountered the global craze for blind box ...

Bag charms, like Labubus, have become one of the hottest accessories in 2025. It’s not just about adding a cute plush or keychain to your fave purse, either. The real fun comes from unboxing it.

Video from around the world on the latest news developments, with insight from Wall Street Journal editors and reporters.

Uniko on Valencia Street is a boutique dedicated to blind box collectibles, featuring brands like Smiski and Sonny Angel. Owner Uni Choi blends art and community, making it a must-visit spot for ...

Blind boxes have existed for decades. Whether it be trinkets in Kinder Surprise Eggs, keychains inside bright colored plastic balls from coin slot machines, or action figures in the bottom of a Happy ...