There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...

Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

There’s only one you and no one writes exactly like you. Aww, you’re special. And that’s why Bic wants you to add your unique handwriting to its ambitious Universal Typeface Experiment. That and we’re ...

The BIC Cristal® ballpoint pen is the pen. It’s ubiquitous. You probably have a desk drawer full of them and have lost at least twice that many. When it was released in 1950, the pen was celebrated ...

I love me some writing implements. Not that I use them so much, but when I do use them, I don’t want some greasy Bic and a piece of copy paper. If I’m going to use my hand to control a marking ...