After researching the most popular mascaras, as well as any new releases from well-known brands, I created a longlist of ...

Finding the best waterproof mascara ain't easy. In fact, Cosmo UK's beauty team has been on a lifelong pursuit of ultra-fluttery, larger-than-life lashes that do not smudge or budge in the summer heat ...

With the help of over 340 women, the Good Housekeeping Institute tested the best waterproof mascaras on the market. Shop our winners now.

Maybelline’s sky high is the UK’s number one mascara for good reason. Thanks to its affordability and effectiveness, the ...

The best lengthening mascaras are usually excellent multitaskers, bringing additional benefits like volume, thickness, or the perfect black pigment to your lashes as well as elongating them. If lash ...

A great mascara adds that extra “oomph” to any makeup routine. It wakes tired eyes, lengthens and lifts lashes and adds volume and flair to your gaze. But mascara can have the opposite effect on ...

We may earn commission from links on this page, but we only recommend products we love. Promise. My husband often says he hopes our future kids inherit his lashes, and I can’t disagree with him. His ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. 10 Best Drugstore Mascaras for Thinning Lashes, According to Makeup ...