What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. What does it take for loyalty programs to stand out in 2024?

Customer loyalty is the holy grail of retail and commerce. When an endeavor attracts and retains the loyalty of a customer, that company is simultaneously acquiring revenue and denying business to ...

As grocery prices remain a major concern for American households, loyalty programs have become one of the most effective ways ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Most travelers want to fly around the world for less money, so much so that airline loyalty schemes and frequent flyer programs have become a staple for the modern jet-setter. Some airlines with the ...