While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Landing pages are vastly important to any inbound marketing campaign, and their use can vastly increase the amount of leads you get from your website. However, just creating a landing page is not ...

I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Landing pages have the important job of helping you achieve a specific goal. This goal could be to capture leads, showcase your company in a special way, intro your product or service, get visitors to ...

Landing pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...

Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward. Writing compelling copy that keeps the sales process moving requires deep ...