“Optimizing for” something has a simple colloquial meaning of setting things up to get as much as you can of something—anything from health to happiness to salary payments in the bank at the end of ...

One thing annoys me about conversion rate optimization. Want to hear what it is? It’s the idea that there’s a “hack,” “tweak,” or “fix” that will always and forever improve your conversion rates. Well ...

As of January 2019, there are more than 1.94 billion websites. That’s a lot of competition. What’s one great way to stand out? Great images. In fact, vision dominates all other senses when it comes to ...

Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy. At ...