What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

Bridgestone is unveiling its 2026 Tour B line of golf balls and they have the entire Tour staff buzzing, including Tiger ...

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics ...

That was the general response from Ben Griffin's friends on the PGA Tour upon learning he was switching to the Maxfli Tour X ...

New arrivals (not just a ball) come in the form of Scotty Cameron, Bettinardi and Cobra putters, plus details of a new deal ...

Bridgestone reworks the inside of its Tour B balls for 2026, focusing on speed, stability and maintaining Tour-level feel and ...

The governing bodies of golf are asking manufacturers and stakeholders whether a staggered approach or single date is better for pending changes.

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

When Costco first introduced the Kirkland Signature golf ball nearly a decade ago, it quickly became an overnight sensation. That’s because it performed just as well, if not better, in some areas than ...

They say you "Drive for show and putt for dough," but both are affected by what golf ball you choose to play. Golf is great game, but it is also a cruel game. I played with a friend the other day who ...