It would be difficult for any advertising campaign to convince me to drink a Bacardi Breezer anywhere—-much less in a shopping mall. Unfortunately,Bacardi’s “Get An Ugly Girlfriend” campaign has ...

Bacardi Breezer is proving its commitment to the ready-to-drink category by adding a new flavour to its Half Sugar range. Bursting Blueberry flavour will replace Bacardi Breezer Cranberry and will ...

Bacardi Breezer was introduced to the UK in 1994 and quickly became established as a successful new brand. This was largely because the product itself performed well and trial was stimulated through ...

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The brand has introduced a new Mango Peach flavour. Bacardi's head of domestic spirits and RTD tells us more. Bacardi Breezer is often considered a category of its own within the ready-to-drink (RTD) ...

Bacardi’s profits have fallen after slow sales of its ready-to-drink Bacardi Breezer cocktail. An inventory cutback in the US and Mexico also led to the company’s net earnings falling 21% in the last ...