It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging “sexist” pink lighters ...

After previously being criticised for a collection of 'For Her' pastel-coloured pens, BIC has caused another storm on social media by launching a pink 'Miss Bic' candle lighter aimed at women. The ...

Bic has been forced to discontinue a pink lighter after it was called out for sexism. The product in question - known as Miss Bic Flex - is a pink lighter which features a picture of a candle on its ...