The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This matrix, based on business growth and market ...

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in ...

Ever wondered what universally accepted “techniques” marketing teams use to figure out the success/failure of particular brands? Well, today’s your lucky day, because today we’re about to learn how ...

Online commerce is set to benefit from newer formats like social media, live video, and group buying as consumers are willing to move beyond traditional channels like websites and shopping apps. Time ...