As audiobook listeners increasingly turn to digital content, how do publishers catch those ears (and eyes), especially during the holiday gift-buying season? While a number of audiobook marketing ...

Audible Inc., an Amazon company and the creator and provider of audio storytelling, announced the launch of its first-ever global brand marketing campaign. The brand execution explores how listening ...

Have you heard the one about the great Easter egg marketing campaign the bookseller created for audiobooks? He hid them in the back of his store and dared his customers to find them. Sounds ridiculous ...

With the addition of JMM’s audiobook services, Bowker enhances its suite of practical resources for publishers Bowker is joining forces with John Marshall Media (JMM), the multi-Grammy winning audio ...

What are the best ways to advertise your audiobook? Whether you are a big or small publisher, this is what you need to know.