Ariel recently revamped its Nomad off-road buggy, which it now calls Nomad 2, creating a better all-around car from the ground up. Now, the company has unveiled a streamlined version of the ...

The low-volume British carmaker Ariel got its start with a reimagining of the iconic Lotus Seven, gaining something of a reputation for building the car that filled Jeremy Clarkson’s epiglottis full ...

Ariel, the boutique UK-based carmaker known for producing some of the wildest vehicles on four wheels, is celebrating its 25th birthday by announcing its most powerful car ever, the Ariel Atom 4RR.

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...