Remember as a child during arts and crafts when you’d get Elmer’s glue everywhere? Decades later, I realized I was still very much the messy glue-user I was in my elementary school years as I ...

Beauty enthusiasts can now enjoy a personalized try-before-you-buy experience with YouCam Makeup and Ardell collaboration NEW YORK--(BUSINESS WIRE)--Perfect Corp. and Ardell have announced that they ...

Following is a transcript of the video. Narrator: Putting on false lashes can be really tricky, but here are a few products that make the process quick and easy. The Ardell Aqua Lashes have a ...

These TikTok-approved false lashes might be the easiest to apply ever. Ardell’s Aqua Lashes are the latest in trendy lash tech. These water-activated falsies don’t require any adhesive. Getting ...

A wise person once said, "I love the look of thick, full, and super long lashes, but the road to falsies is usually a sticky one." It was me; I said that. I had tried everything to figure out how to ...

When it comes to makeup, I consider myself pretty skilled. I can conceal and perfect my base, contour my cheeks to the gawds, and nail a damn good cat eye. But even though I've been able to master all ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. When I was in college, hitting up the local drugstore for a pair of Ardell false ...

Every time you crack open a new tube of mascara, the dream comes alive. In just seconds, it'll be like a real-deal mascara commercial: lashes that reach your brows but somehow still look natural—dark, ...